Monday, 14 January 2013

Comme des Garcons

Comme des Garcons is so unique and so set apart from any other label within the fashion industry. I’m totally overwhelmed and in awe of this label so I thought I’d share with you my love for the genius that is, Rei Kawakubo.

The Japanese designer established the company in 1973 and has been attracting interest and controversy ever since. Her first boutique was opened only for women in 1975, though later branching out to a menswear collection in the late 1970’s and early 1980’s. In 1978 a men’s line Comme des Garcons Homme, was added to her label.

Though initially receiving criticism for her extremely controversial designs Comme des Garcons shot to international fame by the mid 80’s claiming the fashion group international award in 1985.

The branding became synonymous with art house magazines and cutting edge photography.

I just decided to make a company built around creation, and with creation as my sword, I could fight the battles I wanted to fight’ Rei Kawakubo 2009 

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Fashion and Business Journalist